Dirty Roost? Nesto Presto to the Rescue!

One of Tribe's very first tasks as a newly-formed agency was to tackle a project together as a team. Serendipitously, along came Mary Bersagel. Mary, a former nurse who, after facing a life-threatening illness, decided to take the entrepreneurial leap and create a company that reflects her environmental values. The result is an eco-friendly cleaning service that uses people- and pet-friendly solvents, sustainable cleaning materials, ergonomic cleaning techniques and a well-trained staff. But this burgeoning idea needed a name and an identity. After several branding exercises, brainstorming sessions and concepting myriad name ideas, Nesto Presto Eco-Friendly Cleaning was born. Tribe provided the name, tagline, logo, business card, door hanger, vehicle graphics and Web site design. The Nesto Presto identity reflects a fresh, natural approach to cleaning with a friendly, trustworthy sensibility and a little "Keep Austin Weird" originality thrown in for good measure. Mary had this to say about her experience with Tribe: “Tribe really developed my company's identity from scratch. When I brought my business to them, I knew what I wanted but wasn't sure how to articulate it. Tribe took me through the branding process and together we hammered out what my brand could be. The end result is an identity which reflects my vision perfectly. Thanks for turning my dream into a reality!” Nesto Presto will be eco-cleaning our own Tribe offices, and we'll be cheering Mary on as her company blossoms and prospers.