1) Be clear about your budget. It'll help your designer make better decisions.
2) The internet has become the number one source of information, so focus less on print and more on your Web site, e-newsletter, e-invites & blasts, electronic press-kits and social media marketing.
If you must print…
3) Flyers are viewed by one person then usually discarded immediately. Consider larger pieces such as posters, banners, displays or even billboards. These items have a longer life-span and much bigger reach.
